Passage Tea Co. is a conceptual tea brand created for culturally curious and adventurous tea drinkers in multicultural cities like Vancouver. The challenge was to design a product that feels both comforting and exploratory, allowing people from diverse backgrounds to connect with tea through culture and memory. This was addressed by developing four blends inspired by the tea traditions of China, Japan, India, and the UK, each offering a sense of familiarity or discovery. The visual system is informed by traditional teapots, regional colour palettes, and minimal illustration to reflect authenticity while remaining contemporary. The packaging uses mini tea tins designed to echo the scale of a tea cup, reinforcing the personal ritual of tea drinking. Created for everyday moments at home, the tins invite users to engage with the brand through taste, storytelling, and cultural connection, turning tea into a shared experience.